B.E.V. NY 2016

March 3 - March 5, 2016

B.E.V. NY [Business.Enology.Viticulture.] Offers Practical and Cutting-Edge Information to Grape & Wine Industry

The Northeast’s leading researchers in viticulture, enology, and the business of grapes and wine will teach at B.E.V. NY 2016, held Thursday, March 3 - Saturday, March 5 at the R.I.T. Conference Center in Henrietta. Each day of the program focuses on one aspect of industry operations, allowing registrants to pick the sessions most relevant to their work. In 2015, more than 500 attendees from New York and surrounding wine regions attended seminars, browsed the trade show, and earned pesticide recertification credits while networking with colleagues.

The 2016 program features speakers from regional institutions (Cornell, Rochester Institute of Technology, Finger Lakes Community College, and Tompkins County Community College) covering topics from barrel sanitation and spray programs to inventory accounting and consumer segmentation.

True to its cooperative extension roots, B.E.V. NY differs from other grape and wine events in its focus on continuing education. Presentations are designed to give an introduction or review of familiar material, then move on to recent research and practical applications - providing attendees and speakers an opportunity for interactive dialogue rather than narrowly-focused research results. By all accounts, the new structure is a success.

“I thought the format for B.E.V. NY was excellent,” said Bruce Murray, co-owner of Boundary Breaks Vineyard in Lodi. “The separation of the tracks into Business, Enology and Viticulture makes so much sense. I got to hear most of the program content, and there were many, many very good sessions.”

“The great thing about B.E.V. NY is that our format suits people in all sectors of the industry and at all experience levels,” says Chris Gerling, enology extension associate. “Regardless of what part of the business you’re in or how long you’ve been doing it, everyone should find something new and relevant.”

In 2016, the Business program was created with input from an advisory group including members from winery and tasting room management, regional sales professionals, and academics in the field. Sessions will include a greater focus on consumer purchasing and marketing, and draws on a variety of faculty expertise from Cornell, TC3, and RIT, as well as Constellation Brands.

For Associate Professor of Viticulture Justine Vanden Heuvel, B.E.V. NY represents a way to focus her work to better serve the NY grape and wine industry.

“Through most of the year I work closely with grape growers, but my research extends to the wine and business aspects of production as well.  B.E.V. NY is a fantastic opportunity for me to connect and share my work with all segments of the wine industry.”  

Jim Trezise, President of the NYWGF, encourages everyone in the industry to attend.

“Cornell’s B.E.V. NY conference is an absolute must for any grower or winery in New York or the northeast who wants to get the latest and most valuable information about business, enology, and viticulture,” he said. “The Cornell researchers are world-renowned, and Cornell Cooperative Extension does a fabulous job disseminating the information to the people who need it to enhance their businesses.”

For more daily agendas, registration, and other information, visit www.bevny.org.


March 3 - Business Day Program (PDF; 56KB)

March 4 - Enology Day Program (PDF; 52KB)

March 5 - Viticulture Day Program (PDF; 78KB)